Cloud Web Ordering
Cloud Web Ordering Platform Design for Upselling and User Transition to Cloud
FoodTec
Project Overview
The Challenge
Existing platforms lacked intelligent upselling features, leading to missed revenue opportunities.
Many systems were not user-friendly, causing frustration and cart abandonment.
Clients needed a seamless method to transition their operations to the cloud for better scalability and data management.
Multiple restaurant chains and food service businesses
Design a cloud-based web ordering platform to enhance business operations, increase upselling opportunities, and facilitate user transition to cloud services across diverse clients.
Clients
Objective
Research & Discovery
Found the current ordering process cumbersome.
42%
Average cart abandonment rate
Need for a scalable solution to support future growth.
Increasing trend towards cloud-based solutions for better scalability.
$27
Average order value
Desire to leverage data analytics for better decision-making.
Successful platforms had a strong focus on user experience and personalized recommendations.
60%
Mobile vs. Desktop Usage
8 min
Average Time to Complete Order
Importance of maintaining brand identity and customer loyalty.
Upselling and cross-selling features significantly boosted revenue.
11 AM - 1 PM
5 PM - 7 PM
Peak Ordering Times
wanted more personalized recommendations.
expressed interest in special promotions and combo deals.
User Research
Surveys and Interviews
User Research
User Behavior Analysis
Business Research
Stakeholder Interviews
Business Research
Industry Analysis
Design
Complete Pages
Menu Page
Complete Pages
Item Editor
Complete Pages
Checkout Process
Complete Pages
Order Tracking
The main interface where users browse items was designed with a clean layout and intuitive navigation.
This customizable item editor significantly enhances the online ordering experience with its easy-to-navigate, user-friendly interface. Customers can effortlessly personalize their pizzas with various options, enjoying real-time updates on selections and prices.
The checkout process is designed to be both intuitive and user-friendly, significantly enhancing the overall online ordering experience. Each step in the checkout process is presented as a tile that only expands when the previous step is completed. This ensures a clear, sequential flow that guides customers through signing in or continuing as a guest, reviewing order details, and entering payment information. Once a section is completed, it collapses, but users can always expand any tile to review or edit their details, providing flexibility and control over their order.
This feature includes a live map that displays the delivery route and current location of the delivery driver, ensuring transparency and peace of mind for customers. Users can see the status of their order, from preparation to being on the way and finally to delivery. This not only enhances the customer experience by reducing uncertainty and wait-time anxiety but also fosters trust and satisfaction. The ability to track their order in real-time ensures that customers are informed and engaged throughout the entire delivery process.
The intelligent upselling components are seamlessly integrated into the overall design, providing personalized, context-aware suggestions that enhance the user experience and boost order value without disrupting the browsing or purchasing flow.
The modal designs are streamlined and intuitive, ensuring users can easily add order details, sign in, and apply coupons without any friction, seamlessly blending into the overall user experience.
The tiered loyalty plan, with Bronze, Silver, Gold, Platinum, and Diamond levels, incentivizes repeat purchases by offering progressively greater rewards and benefits to loyal customers.
Visually appealing coupons feature attractive and engaging designs to encourage higher usage and customer engagement.
The design ensures responsiveness across all breakpoints, providing a seamless and optimized user experience on any device, from mobile phones to desktop computers.
Intelligent Upselling Components
Modal Design
Loyalty Page Components
Visually Appealing Coupons
Points
Points remaining to reach platinum tier: 200
Status
300
Bronze
Points
Points remaining to reach platinum tier: 200
Status
1600
Platinum
Points
Points remaining to reach platinum tier: 200
Status
2500
Diamond
Points
Points remaining to reach platinum tier: 200
Status
700
Silver
Points
Points remaining to reach platinum tier: 200
Status
1400
Gold
Responsive Design
Size Upselling
Prompt to choose a larger size when adding an item to the cart.
Sister Upsells
"You may also want" suggestions on the cart page.
Frequently Ordered
Recommendations based on frequently ordered items in the item editor.
Extra Ingredient
Option to add extra ingredients in the item editor.
The colors dynamically adapt to match each customer's logo, ensuring brand consistency and a personalized user experience.
Adaptive Color Scheme
Key Learnings
Deep user and business understanding is crucial for creating impactful design solutions.
Iterative testing and feedback are essential to refine and perfect the user experience.
Balancing innovation with brand identity maintained each client's unique brand voice and visual style.
Mobile version is currently under construction; please visit our desktop site for full access.
Mobile version is currently under construction; please visit our desktop site for full access.
Mobile version is currently under construction; please visit our desktop site for full access.
Mobile version is currently under construction; please visit our desktop site for full access.